I’m Ron Lewis—former pro athlete, coach, and creator of ItsNthn, a brand rooted in purpose, resilience, and faith.

ItsNthn started with my wife—she carried the name long before it became a brand. To us, it meant no matter what you go through, nothing will stop you from getting what you want.

Together, we turned that mindset into something real. This brand was built off our shared purpose: keep going, keep building, and never let circumstances define you.

Whether you’re grinding in the gym, chasing a dream, or pushing through life’s hardest moments, ItsNthn is a reminder that your faith and focus are stronger than anything standing in your way.

This is more than just clothing - It's a Mindset.

Wear it. Live it. Keep going.